SYDNEY, Australia -- The Hoodoo Gurus, known for high energy, hook-laden rock 'n roll, have completed their ninth album, Purity of Essence, which will be released May 11, 2010 on their own label in the United States via Virtual Label/ADA.  Formed in 1981, the band is described by allmusic.com as "[channeling] their inspiration from the vast entirety of the American pop cultural landscape, drawing on such disparate sources as B-movies, bad sitcoms, and junk food -- in tandem with the usual suspects like garage rock, power pop, and surf--to create a distinctly kitschy and catchy sound. . .and if you don't like the Hoodoo Gurus, I suspect you don't like rock & roll very much."

The Hoodoo Gurus remain as relevant and impassioned about their distinctive brand of rock 'n roll as at any time in their twenty-five year career.

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