Direct-to-fan campaign creation and execution

Toolshed is a Topspin-certified marketing partner, and is a board member of direct-to-fan open-source nonprofit CASH Music (http://www.cashmusic.org). Let us help you select the appropriate direct-to-fan platform (Topspin, Bandcamp, CASH Music, Nimbit), create product offerings and determine rollout, understand analytics, and reach out to your fan base via e-mail, social networks, and your website.

content acquisition and business development

Toolshed procures independent label and artist catalogs and/or titles for digital music services and ad agencies, including current digital music service client Spotify (http://www.spotify.com). We can also help you find the right partnerships, and make introductions. Please e-mail us with inquiries.

digital licensing for labels

Our fifteen years of experience in the digital licensing field makes us a unique partner to consult you on which digital deals are important for you to get in place. Independent labels and artists around the world depend on our assessments of new digital offerings to determine where they should focus their efforts, and what kind of licensing terms they should pursue. Toolshed is not an aggregator, and does not charge a percentage of revenue for this service. We work with your attorney to get you the best deal possible.

Toolshed provides this exclusive service to the Beggars Group (http://www.beggars.com), Merge Records (http://www.mergerecords.com), Righteous Babe Records (http://www.righteousbabe.com), and Touch and Go (http://www.touchandgorecords.com).

online audio / video / retail promotion

Servicing audio and video to a comprehensive list of blogs and large and small websites. Our roster includes a variety of genres featuring music, lifestyle, politics, gaming, sports and editorial content. Toolshed facilitates feature events such as full album streams, webcasts and podcasts, and chats, and generates traffic to these events from major internet digital media websites.

Toolshed offers digital music service (DMS) promotion, for artists and labels, to online music outlets such as iTunes, Rhapsody, Napster, etc.

Toolshed is a marketing partner to Creative Allies (http://www.creativeallies.com), who we utilize to run contests that include distinctive design and state-of-the-art social media outreach tools to your fan base

Toolshed is also a marketing partner to Music Allies (http://www.musicallies.com), who can provide a full-service (publicity / radio) offering to compliment our online marketing campaigns, as well as providing event marketing (Bonnaroo, Moog Fest) and brand integration.

social network consultation

Toolshed employs social networking specialists who can optimize your existing social network profiles and make recommendations regarding promotional and fan outreach.

Tools

Services such as content management, the creation of the Toolshed website and media feeds for syndication are provided to Toolshed through Loud Feed. You can access Loud Feed tools yourself to do the following:

• Manage Your Music - You don't need special skills to organize all of your digital assets in one place from music to cover art, liner notes, videos, blog posts, tour data, merchandise, etc.
• Promote Your Music - Get your fans, friends and partners to copy and paste your promotional widgets to their blog, web site or social networks like Facebook and MySpace.
• Sell Your Music - Sell all of your music, merchandise and tickets using Loud Feed's viral widgets, or we'll help you sell your content through a Loud Feed custom designed store front.